The likelihood that you have a friend who has gone through a significant personal injury case is low. So if you do get injured in a car accident or motorcycle accident, you may not know where to turn. Personal referrals are often the best. However even with personal referrals you still need to weigh your options and choose the lawyer you work with best, not just the one someone recommended. If you do know a lawyer or someone who had the misfortune to be involved in a Denver motorcycle crash, then ask that person for advice first.
If you do not really know where to go for a lawyer be cautious. All lawyers are looking to get their name out there with some sort of advertising, whether it be internet marketing, yellow pages, TV ads, or state Bar directories. You must understand that not all of these sources have quality Denver personal injury lawyers. In fact some injury lawyers are downright predatory. One style of lawyer that is considered predatory and not sanctioned by the Bar are ambulance chasers.
Ambulance chasers are injury lawyers that are just looking to use looser civil law to sue anytime anyone gets a serious injury. They often work as an unspoken scam between the plaintiff and lawyer. The plaintiff is basically indirectly told that if they get injured by say, slipping on someone's property that can afford to pay, the lawyer has a good chance of getting a settlement and a check for the both of them.
Physically going to the accident or the hospital to solicit business is against Bar regulations everywhere in Colorado and the rest of the United States. The Colorado Bar does a good job of distinguishing between trustworthy Denver injury attorneys and ambulance chasers.
If you do know a lawyer you trust, they usually have a network of referrals just like doctors and specialists. Every lawyer knows an injury attorney because large injuries can be lucrative. Companies often have insurance which pays settlements before such cases go to court. When selecting a lawyer it is important that they match your wishes in personality, service and goals. Do you want the lawyer to be aggressive as possible? Do you want them to walk you through the process like a coach? Do you just need a settlement as quickly as possible? Have a list of your wants and needs and talk to the accident attorney about them before you decide on who to hire.